Executive pipeline for companies that sell to executives · Washington, DC
Digital strategy that converts.
We are a digital agency that works like part of your team. The strategy decides what the work is for; the creative, from brand and campaigns to film, content and product experiences, is how it gets there. One group makes both, stays through the launch and the quarter after it, and is judged on the result. The companies below have trusted us with theirs.
Sport&Health
$180M+
pipeline attributed to work we made
+27%
average conversion lift on experiences we redesign
9
launches taken to market this year
WHY US
Every piece of work has a job.
Creative is the first line cut when it can't show what it did. So we don't take briefs; we take the outcome the work has to produce, whether that is pipeline, conversion, adoption or a launch that lands, and we own it with you. Strategy, making and measurement by one team, so there is nobody to hand off to and nobody to blame.
01
Positioning that holds a price
One story, told the same way by marketing, sales and the product itself, so buyers stop discounting you for the confusion.
02
Experiences that convert
Websites, products and content designed for the decision at the end of them, not the applause at the start. Measured in the action taken.
03
Launches that land
Campaigns, events and communications planned as a ninety-day motion, not a moment, with the follow-through built in before day one.
Where revenue leaks
Three places the pipeline goes missing.
Leak 01
The story changes every time someone tells it.
Marketing says one thing, sales says another, the website says a third. Buyers notice, and the price goes down to cover the confusion.
What we do:one narrative, built with sales in the room, then pushed into every deck, page and email the field touches.
Leak 02
Marketing hands over leads that sales can’t close.
The MQL count goes up, the pipeline doesn’t. Everyone hits their metric and the company misses its number.
What we do:campaigns aimed at the buyer who signs, measured on meetings opened and pipeline created, not form fills.
Leak 03
The conference ends and so does the pipeline.
Big booth, big spend, a stack of badge scans, and nothing on the calendar two weeks later. The budget bought presence instead of meetings.
What we do:attendee intelligence before the show, named targets for every seller, and a follow-up motion planned before anyone boards a plane.
AI made every executive a technology buyer, and the old IT-only pitch stopped earning the room. We built the go-to-market that lets Amazon Web Services sell to each of them: one narrative, five personas, decks the field runs unsupervised, and the dinners, panels and show floors where first meetings get booked. Measured on meetings and pipeline, not applause.
5
C-suite personas, one narrative
340
executive first meetings opened in six months
2.6×
second-meeting rate vs. the legacy pitch
Client
Amazon Web Services
Work
Strategy · Sales narrative · Activation
Seen at
Groceryshop · Shoptalk
Selected work
One scoreboard. Yours.
We own the top of your funnel and we say so. Four numbers we are accountable for, reported monthly in your CRM. Below them, the numbers that are yours: we report them, we don’t claim them.
01
Meetings opened
First conversations with the buyer who can sign, by persona and by rep.
02
Opportunities created
Meetings that became qualified opportunities in your stages, by persona and by source.
03
Second-meeting rate
The share of first meetings that earn a second one. The truest test of whether the story works.
04
Pipeline created
Dollar value of the opportunities we opened, attributed to the activation or outreach that started them.
05
Reported, not claimed
Cycle time, win rate and closed-won revenue on the deals we opened. Your sales team earns those. We make sure you can see them.
What clients say
Marketing Director, US Fitness (Sport & Health and OneLife Fitness)
What we do
Four ways we open doors.
Each one gets a seller closer to the executive who can sign. Together they are how a company stops being a vendor and starts being the one in the room.
01
Sales narrative & positioning
The second meeting
One story per executive, in their language, with the proof that earns the next conversation.
02
Executive access & activation
The first meeting
The dinners, panels, show floors and partner plays that put your sellers in front of named accounts.
03
Brand & creative
The right to be in the room
Looking like the category leader is a sales tactic. Identity, campaigns, film and photography that make an executive take the meeting seriously before it starts.
04
Digital experience & content
The follow-through
The website, the video and the content an executive checks after the meeting, built so the answer is yes.
How we work
Three moves. Every engagement. One number.
01
Intelligence
Find the money. Which buyers, which message, which rooms, and what the number has to be before anyone makes anything.
02
Craft
Build the kit. Story, deck, outreach and the rooms, made by one team so nothing is lost between the strategy and the seller’s mouth.
03
Momentum
Run it to the number. Launch, report, adjust, repeat. We stay in your pipeline reviews until the number is hit, and then we set the next one.
Who this is for
Built for companies that sell complex things to executives.
The CMO who needs pipeline credit
You own the top of the funnel and the board wants to know what it bought. We turn your budget into named executive meetings your CRO will thank you for.
The CRO whose sellers need a story
Your best reps win on narrative and the rest improvise. We give every seller the same first meeting, the same proof, and a calendar with executives on it.
The GM with a new line of business
A new product, a new buyer, and no sales motion for it yet. We build the first one and stay through the quarter that follows.
the studio
We grew a company on our own money, selling to the hardest buyers there are.
Infinite B is the commercial studio of the team behind BLN24: founded in 2017 in the Washington, DC area and bootstrapped to eight figures with no outside capital, which means every dollar we have ever spent on growth had to come back. We learned to sell to federal agencies, where the first meeting is the whole game. Our public-sector work lives atbln24.com; Infinite B is where we take on brands, products and launches.
